The Turnaround Game

Turn up your speakers and amp up your brain.

The future of Big Noizz is in your hands. Use your street smarts and business skills to come up with a winning proposal to save a failing record company. Play The Turnaround Game today!

New Interactive Game Lets Students Experience the World of a Record Company Executive

High school and college students who wonder what it would be like to run a record company may now get a taste through a new online game produced by the American Institute of Certified Public Accountants (AICPA).

The Turnaround Game, www.theturnaroundgame.com, asks the players to develop a winning proposal to save an ailing record company called BigNoizz. The interactive game introduces students not only to the music industry, but to the wider experience of the business world ? specifically, that of a CPA.

The AICPA developed The Turnaround Game with its marketing communications firm, Wunderman New York, as the latest installment of its award-winning Start Here Go Places campaign, www.startheregoplaces.com, designed to interest high school and college students in an accounting career.

In creating The Turnaround Game, the AICPA tapped into two abiding passions of students: video games and music.

?We want to reach out to younger audiences and give them a sense of what being a CPA is all about,? said Barry Melancon, AICPA president and chief executive officer. ?Since students are so interested in games and music, we believe a vehicle like The Turnaround Game clearly demonstrates the challenges and rewards that CPAs face every day.?

Indeed, Melancon noted that a number of today's music stars are also successful business professionals who rely on the talents and expertise of their CPAs.

The accounting profession has gained a higher profile among students in recent years. According to a 2005 AICPA survey of U.S. colleges and universities, enrollments in accounting programs have increased 19 percent over a four-year period.

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